Most people are not active enough, while almost everybody knows that exercise is good for you.
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If you feel fit, you just feel better and you have more energy. That's why it is important to be sufficiently active. But how much is 'sufficient'? That is different for each individual. Moreover, physical activity is more than sports alone. Also daily activities such as a lunch walk, climbing the stairs and gardening add to a healthy daily activity pattern.
That is where Pam comes from. The Pam device measures exactly how active you really are.
